aturday, April 1 is officially April Fools' Day, though one could argue that every day can feel like April Fools' Day in the age of fake news.
Yet most of the pranks pulled by marketers and ad agencies this week likely won't have such real world consequences — and are meant to be all in good fun.
For April Fools' Day 2017, we'll be constantly updating the following list of this year's funniest pranks orchestrated by individuals and companies, so you can make sure you don't fall for any of them. Or if you see gullible friends or family members passing them around, share this article with them and rub it in their faces.
The gags that have made it on TIME's list are ones that sound like they could totally exist already, or that will probably exist in the near future.